niche (niches plural )
1 n-count A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. (BUSINESS)
I think we have found a niche in the toy market...
2 adj Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas. (BUSINESS)
Many media experts see such all-news channels as part of a general move towards niche marketing...
3 n-count A niche is a hollow area in a wall which has been made to hold a statue, or a natural hollow part in a hill or cliff.
Above him, in a niche on the wall, sat a tiny veiled Ganesh, the elephant god...
4 n-count Your niche is the job or activity which is exactly suitable for you.
Simon Lane quickly found his niche as a busy freelance model maker.