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winner  (winners plural )
1  n-count The winner of a prize, race, or competition is the person, animal, or thing that wins it., (Antonym: loser)  She will present the trophies to the award winners...  
2  n-count If you say that something or someone is a winner, you mean that they are popular and successful, or that they are likely to be popular and successful. 
INFORMAL  (=success, hit)  (Antonym: failure)  They think the appeal is a winner...