conjure
vb
1 intr to practise conjuring or be a conjuror
2 intr to call upon supposed supernatural forces by spells and incantations
3 tr to appeal earnestly or strongly to
I conjure you to help me
4 ♦
a name to conjure with
a a person thought to have great power or influence
b any name that excites the imagination (C13: from Old French conjurer to plot, from Latin conjurare to swear together, form a conspiracy, from jurare to swear)
conjure up
vb tr, adv
1 to present to the mind; evoke or imagine
he conjured up a picture of his childhood
2 to call up or command (a spirit or devil) by an incantation