[+product] marque f (commerciale)
→ What brand of soap powder do you use?
a well-known brand of coffee une marque de café bien connue
(=type) type m
→ a new brand of humour
[+ideology] conception f , type m
→ The British brand of socialism was more interested in reform than revolution.
(=accuse of being)
to brand sb a racist désigner qn comme raciste
→ The company has been branded racist by some of its own staff.
→ They recently branded him a war criminal.
[+cattle] marquer (au fer rouge) → The owner couldn't be bothered to brand the cattle.
n (MARKETING) reconnaissance f de la marque
→ The challenge for the company is improving brand awareness
n image f de marque
→ Few products have brand images anywhere near as strong as Levi's.
n leader m du marché
→ In office supplies, we're the brand leader.
n (MARKETING) loyauté f à la marque
n marque f (de fabrique)
→ Drugs can be sold under different brand names throughout the EC.
→ When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain.
adj tout (e) neuf (neuve) f
flambant neuf (neuve)
→ Yesterday he went off to buy himself a brand-new car.
own-brand , own-label
their own-brand peas leur propre marque de petits pois
→ ... Sainsbury's own-brand biscuits.
n marque f propriétaire