market
2 vb offer for sale, retail, sell, vend
down-market
bush-league (Austral. & N.Z. informal) cheap, cheap and nasty (informal) inferior, lowbrow, low-grade, low-quality, second-rate, shoddy, tacky (informal) tawdry, two-bit (U.S. & Canad. slang)
Antonyms
elite, exclusive, first-rate, highbrow, high-class, high-quality, posh (informal, chiefly Brit.) superior, top-quality, up-market