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1    a particular product or a characteristic that serves to identify a particular product  
2    a trade name or trademark  
3    a particular kind or variety  
he had his own brand of humour     
4    an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp. as a proof of ownership  
5    an iron heated and used for branding animals, etc  
6    a mark of disgrace or infamy; stigma  
he bore the brand of a coward     
7    a burning or burnt piece of wood, as in a fire  
8    Archaic or poetic  
a    a flaming torch  
b    a sword  
9    a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae  
      vb   tr  
10    to label, burn, or mark with or as with a brand  
11    to place indelibly in the memory  
the scene of slaughter was branded in their minds     
12    to denounce; stigmatize  
they branded him a traitor     
     (Old English brand-, related to Old Norse brandr, Old High German brant; see burn1)  
  brander      n  

brand image  
      n   the attributes of a brand as perceived by potential and actual customers  
brand leader  
      n     (Marketing)   a product with the highest number of total sales within its category  
brand name  
      n      another name for       brand       2  
      adj   absolutely new  
     (C16: from brand (n) + new, likened to newly forged iron)  
own brand  
a    an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer  
b    (as modifier)  
own-brand products        (Also)    own label  
Dictionnaire anglais Collins English definition-Thesaurus  



1    cast, class, grade, kind, make, quality, sort, species, type, variety  
2    emblem, hallmark, label, mark, marker, sign, stamp, symbol, trademark  
3    blot, disgrace, infamy, mark, reproach, slur, smirch, stain, stigma, taint  
4    burn, burn in, label, mark, scar, stamp  
5    censure, denounce, discredit, disgrace, expose, mark, stigmatize  

Dictionnaire anglais Collins English synonyme-Thesaurus  

Dictionnaire Collaboratif     Anglais Définition
brand of soup, mix of vegetables, image for new startups ?
In the UK, a chav is a highly antisocial juvenile delinquent who wears (usually counterfeit) designer sports clothes and high-end brands and vulgar jewellery (= bling) and listens to rap music.
Very common, colloquial En France on appelle ça un caillera
competitive set: a group of other brands offering a similar product or service, to the same consumers
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